Client

United Commercial Services

Date Released

Fall 2018

Disciplines

UX Design

Web Design

Copywriter

Connor Manion

Strategist

Stephan Hokanson

Live Site

United Commercial Services

United Commercial Services

United Commercial Services is a commercial cleaning company located in West Michigan. While they're not the cheapest option, UCS takes pride in that they're thorough and get the job done better than most of their competitors. That, paired with their own custom software that allows clients to communicate and track the jobs being done, sets them apart from the rest. Their website needed a fresh, updated look.

The Problem

First and foremost, UCS wanted to gather more leads in order to close and gain clientele. While a lot of facilities have UCS on their list of commercial cleaners already, there are still facilities who don't know the benefits of UCS compared to others, and others that aren't as aware of them in the first place. Secondly, UCS wants to attract more potential employees. Originally, the benefits of working for UCS were not as apparent as they could be.

Research

Before starting a plan, my coworker Connor interviewed UCS in order to learn more about their clientele and potential employees: what do they look for when they're deciding upon a commercial cleaning company? What makes UCS attractive to people looking for work? After discovering who the end users were, personas were then created to highlight types of users, goals, and pain points.

User Interviews

The Solution

After some brainstorming, a site map and use flows were formulated. The use flows were separated into what path a facility manager would take to find information related to deciding whether or not she wanted to work with UCS, and a flow for someone looking for a job and finding career information about working at UCS.

User Testing

Findings

Design

After the discovery and planning phase were wrapped up, design began. With UCS being a commercial cleaning site, the goal of the design was to give it a professional, clean feeling: Lots of white space, muted colors, and beautiful photography.

On the homepage, prospective clients can get an overview of UCS. They can get basic information, learn about what sets UCS apart from the competition, and set up a walkthrough. Prospective employees can view openings using the CTA at the top of the page. For more in-depth information about the company, users can go to the "about" page.

Prospective employees can learn about what makes UCS a great place to work on the "employment" page, ending with a link to current openings at the bottom. On the next page, users can look at an overview of UCS's services and then use that page to get to one of the industry vertical pages. The CTAs on nearly every page lead to a landing page in order to generate leads.

The technology and training pages show information in "steps." The technology page explains how UCS's custom application works and can improve workflows (a benefit to the customer), while the training page shows the potential client what the employee training process is like. This generates trust between UCS and the client because the client can know what to expect, and be reassured that who they hire knows what they're doing.