2017 Senior Portfolio Review

Branding
DSGN Program
May 2018

For this senior project, I worked with a team of people (Karoline Griffard, Audrey Smail, and Bailey Darwin) to plan and design for our senior portfolio event. My job was to create MailChimp emails, promote our event on social media, take photos to create content, print event materials, and design what was assigned to me.

2017 Senior Portfolio Review

Branding
DSGN Program
May 2018

For this senior project, I worked with a team of people (Karoline Griffard, Audrey Smail, and Bailey Darwin) to plan and design for our senior portfolio event. My job was to create MailChimp emails, promote our event on social media, take photos to create content, print event materials, and design what was assigned to me.

RESEARCH

As our clients were our professors, they gave us background information about what the portfolio event has been, and what their goal for it initially was: a portfolio review so that students could improve their portfolio before going to interviews, which later turned into a job fair as employers would come to recruit fresh graduates. It was also learned from the head of the program that the portfolio review was a way to get our program seen not only by the rest of our school and employers, but for prospective students as well.

CHALLENGES

  1. How do we create an event that provides portfolio feedback, as well as a chance to promote the program and get recruited by employers?
  2. How do we engage people to come to the event?

SOLUTION TO CHALLENGE 1

Have 2 events, the first event being the portfolio critique. This event serves as a smaller, more personal event where top industry professionals are invited to critique student portfolios so that they'll be ready for the next event, the portfolio review. It was held at Bar Divani in Grand Rapids, MI. To engage invitees, invites were created in the form of printed maps based on where each invitee worked so they would know where to go from their workplace, creating a personal touch in the process.

SOLUTION TO CHALLENGE 2

The portfolio review, whose name was kept the same as to not confuse past guests, was an event that was targeted towards job recruiters, parents, and prospective students as a more casual event. Invites were sent via email, and in the week leading up to the event, reminders were sent out and a brief profile of each student was posted on social media so that people could "meet" the class of 2017.

WEB AND SOCIAL MEDIA

The critique was limited to one page, only showing event information. The portfolio review was more extensive, giving the reason we moved the review to Big Rapids rather than keeping it in Grand Rapids, and showing student portfolios.

Social media was used to introduce the students to the attendees in a fun way, and shared event photos post-event.